RIP Clayton Christensen

Professor Christensen passed on Jan 23, 2020 at age 67.  I note his passing in this blog because his insight helped me to become a better marketer, a more useful employee, and helped me to see that “common wisdom” is often not useful.  Along with gurus like Seth Godin, Al Reis, and Geoffrey Moore, Professor Christensen provided guidance for actual strategic marketing thinking.  This NY Times byline says it well: “He broke ground with his assertion that the factors that helped the best companies succeed were also the reasons some of those same companies failed.”  He was an inspiration and I cannot recommend his books “The Innovators Dilemma” and “The Innovators Solution” more highly.

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